Monday, May 19, 2008

Holes- as given by Kerry Mackey

“identifying holes in our assimilation strategy“.

1st - don’t think like a Christ follower or church goer. You know where you are going and for the most part church goers know what to expect. Think like those who have never been to your church before.

2nd - know what you want people to know, where you want them to go, and how you want them to grow. Another words “NEXT STEPS”. Know before you start trying to communicate it to someone else.

3rd - evaluate EVERY piece of communication - oral, print, broadcast, and digital media. Brand it, message it, and unify it across campuses with a non church goer in mind. Remember, if you have to interpret it for someone it isn’t very good. They need to be able to understand it without your assistance.

4th - make sure your staff knows the plan - everyone must be on the same page and it needs to be transferable across campuses. Cross training is imperative. Multiple systems cause multiple problems so unify.

5th - get plenty of input from plenty of people - think tanks and way finding groups are very important. Gather groups for information; however, don’t gather groups for decisions. Take the information and have a smaller team decide, develop, and deliver.

6th - show up palms up - don’t go into this with predetermined agendas. Agendas don’t grow…they control. We don’t do control. We do ministry

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